It’s impossible to operate a successful photography business in a vacuum. In order to not only survive but thrive in the industry, you need a key component:
People
And I’m not just talking about clients, although this group is arguably the most important, there are various professional groups, schools, organizations, and firms that you’ll want to get in touch with if you want to see your business really reach the higher echelons of the industry.
Hiring a PR Firm vs Doing it Yourself
Some people are graced with enervating people skills. They can effortlessly electrify a room full of people in ways that make many of us shake our heads in wonderment. The twenty-first century seems to have brought on the era of “Rock Star Photographer” in a way that just hasn’t been seen before, and for those people, well, good for them.
What it comes down to is yes, you can do your own PR, but before you bite off more than you can chew, you need to have a little chat with yourself.
Are you really qualified to do your own PR? Do you know what and who you might be up against? Do you even no really where to begin?
If you’ve answered yes to any 2 of the 3 above questions, then you may have a chance, because some well informed research will help you with the third category. If you answered no to 2 or more of these questions, you need a PR person or firm. Doesn’t necessarily have to be someone who can move mountains, just a team who can get you on the right track.
Press Releases and Photography Speaking Engagements
You need to remember three things:
Exposure, Exposure, Exposure.
Do whatever it takes to get your name out there, and get your work seen by as many people. Hire a freelance writer (or, if you’re qualified, do it yourself) to draft up monthly press releases for you to submit to various news outlets.
Write articles to be printed in online magazines. Develop a reputation for being an authority on your trade, and when the opportunity comes for you to share your information at a seminar, conference, or local panel, jump at the opportunity.
Exposure through Charity Work
One of the best ways to get your name out locally is to do photographic work for charity. This not only looks great on your resumé, but it give you to chance to network and connect with people in your community, people who will give you more business.
